Malcom Gladwell has pretty much explained how to “find” the multi-billion dollar answer to social media with his TED talk on spaghetti sauce. He’s right. You can’t ask people what they want. You test all the variables. You don’t say, “What do you like about social media? How do you use social media? What do you THINK or FEEL about social media. You look at the data. How are they using it? WHEN are they using it?  Good video. Howard did food, who will do social media?

Anyone with a solid psychology background probably has a great handle on how many (Enneagram) “3’s” and “6’s” and “8’s” there are any social network, but what personality type is most likely to use (or not use) social media? Any indicators that point to what kind of people are in the 20% that do 80% of the work, posting or innovating? What if the secret to social media is not to market to a tribe, but to personality types WITHIN that network or media? Adds new meaning to “social media” doesn’t it?!

When we begin seeing the world and people around us in the way they see themselves, and respond to their actual needs rather than their perceived needs - the world changes.

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